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Privacy Policy

Privacy Policy

This Privacy Policy explains how Audio Tech Direct Ltd (“we”, “us”, “our”) collects, uses, shares, and protects your personal data when you visit https://audiotechdirect.com (“the Site”) or engage with us in any other way.

Please read this policy carefully to understand your rights and how we handle your information.

1. Data Controller and Contact

Audio Tech Direct Ltd
Unit 16 Industrial Estate
Oswestry, Shropshire SY10 8RA
Company Registration No: 09119200 (England & Wales)
ICO Registration No: ZB887205

For questions about this policy or to exercise your data rights, contact:
Email: admin@audiotechdirect.com
Phone: 01691 886130

2. Personal Data We Collect

We collect personal data when you:

  • Visit or navigate the Site
  • Sign up for newsletters or marketing communications
  • Make purchases or request quotes
  • Contact us via forms, email, or phone

We may process the following categories of data:

  • Identity Data: name, job title, company
  • Contact Data: email address, billing and shipping addresses, telephone numbers
  • Transaction Data: payment details, order history
  • Technical Data: IP address, browser type, device identifiers, browsing and usage patterns
  • Marketing Data: preferences, opt-in/opt-out records

3. How and Why We Use Your Data

We use your personal data to:

  • Provide our products and services, manage orders, and handle payments
  • Communicate important information, updates, and customer support
  • Personalise and improve your experience on our Site
  • Send marketing materials, where you’ve consented
  • Fulfil legal and regulatory obligations

Our lawful bases for processing are:

  1. Contractual necessity – to perform and manage your orders.
  2. Consent – to send you marketing communications and set non-essential cookies.
  3. Legitimate interests – to improve our Site, prevent fraud, and maintain security.
  4. Legal obligation – to comply with GDPR, UK data protection law, and tax/accounting requirements.

4. Cookies and Similar Technologies

We use cookies, pixels, and scripts to:

  • Distinguish you from other users
  • Remember your preferences and login state
  • Analyse site performance and traffic sources
  • Deliver targeted advertising (where you’ve given consent)

Cookie Type

Purpose

Retention

Consent Required?

Strictly Necessary

Essential site functionality

Session or 1 year

No

Performance

Analytics and site improvements

1 year

No

Functional

Remembering preferences and settings

1 year

Yes

Targeting/Advertising

Tailored ads across other sites

6 months

Yes

To manage your cookie preferences, click “Cookie Settings” in our GDPR banner

5. Sharing Your Personal Data

We may share your data with:

  • Service providers (payment processors, IT support, marketing platforms)
  • Our professional advisors (legal, tax, audit)
  • Regulators and law enforcement when required by law
  • Buyers or potential buyers of our business (under confidentiality obligations)

We never sell your personal data to third parties for their own marketing purposes.

6. Data Retention

We retain your personal data only as long as necessary:

  • Order records and transaction data: up to 7 years (for VAT and accounting).
  • Account and profile information: until you delete your account or we close it.
  • Marketing consent and preferences: until you withdraw consent.

After the retention period, we securely delete or anonymise your data.

7. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your data in certain circumstances
  • Object to or restrict processing
  • Request portability of data you’ve provided to us
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with the ICO (ico.org.uk) if you believe we’ve breached data protection laws

To exercise any of these rights, contact admin@audiotechdirect.com or call 01691 123456.

8. International Transfers

Your data is processed within the UK and, where applicable, the EEA. If we transfer your data outside these regions, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK ICO
  • Adequacy decisions

9. Security Measures

We implement technical and organisational measures to protect your data, including:

  • Encrypted connections (HTTPS) and firewalls
  • Access controls and multi-factor authentication
  • Regular vulnerability assessments and security audits
  • Staff training on data protection and confidentiality

10. Changes to This Policy

We may update this policy from time to time. When we do, we will:

  • Post the revised version on https://audiotechdirect.com/privacy-policy
  • Update the “Last Updated” date at the bottom of this page
  • Notify you directly if changes are significant and you’ve subscribed to updates

Last Updated: 12 August 2025

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